Marcello Brivio

Welcome to the personal website of Marcello Brivio, a digital enthusiast and true advocate of the WWW from Italy.

Nestled near Milan, I've been working as Head Of Digital & Customer Experience at PRG S.p.A. since 2021. This Italian retail group specializes in childcare and toys, boasting a presence in multiple countries with esteemed brands like Prénatal, Toys Center, Bimbostore, and FAO Schwarz under its wing.

My journey before my current position was marked by 10 years of enriching experience in D2C e-commerce and digital retail. I had the privilege of contributing to some of Italy's leading names in the beauty and fashion sectors: KIKO Milano, Furla, and PUPA.

The onset of my career was as dynamic and exciting as the industry itself, serving as Digital Project Manager at MTV Networks. There, I was part of the extraordinary team behind MTV.it, immersing myself in a globally recognized media brand and a hub of creativity, surrounded by immensely talented professionals and friends.

My academic roots trace back to the University of Bergamo, where I obtained a Master's Degree in Communication and Multimedia Publishing in 2006.

The greatest thing in life
is to keep your mind young

(Henry Ford)

Away from the digital realm, you'll find me riding my bike on the beautiful trails and roads of Brianza, the hilly region in Northern Italy where I was born and live. I am a Strava addicted and I'm the creator of a widely used connected web app called Toolbox For Strava, which has gained international popularity among cycling enthusiasts.

To delve deeper into my professional journey, visit my LinkedIn profile. And for a glimpse into my cycling adventures, feel free to follow me on Instagram.